Issue
Maverick Collective is a community of women philanthropists making catalytic investments in health and reproductive rights to accelerate gender equality. Members collaborate closely with experts and consumers through a unique Experiential Philanthropy model that invites hands-on-engagement in the projects they fund. Projects are dedicated to achieving rapid innovation in global healthcare for women and girls.
Each member’s impact is tripled to transform the lives of women and girls, the world of philanthropy, and the member herself.
Founded in 2013 by Population Services International (PSI) in partnership with Melinda French Gates and Her Royal Highness the Crown Princess of Norway, Maverick Collective is 50+ women strong, has mobilized over $100M in resources and has helped close to 7M people live healthier lives.
Our work
Maverick Collective asked us to develop and implement a strategic plan to expand the initiative to London. We began by facilitating an internal strategy session to determine goals and audiences and to build a case for support in London. We then conducted rigorous desk research and combined this with insights from our own experience as well as those from industry influencers in our network to map the landscape and identify the most promising routes to reach members and partners. We worked alongside the Maverick Collective team to implement the plan we developed.
Results
Our work has culminated in a detailed catalogue of prospective members and partners and a tactical plan for engagement. We have activated stakeholders at dozens of leading organizations in the philanthropy and wealth management sphere and have forged a number of successful partnerships with high-profile institutions.
Maverick Collective Co-Founders HRH The Crown Princess Mette-Marit of Norway and Kate Roberts.
From ‘Maverick Collective: Royally Rewarding' - Financial Times, May 2 2017.
Maverick Collective by PSI members and staff during the Maverick Collective 10th Anniversary Celebration, New York, 2023. Photo: Rommel Demano/BFA.com
SERVICES
Strategic Planning
Partnership Development
Stakeholder & Influencer Engagement
UK Liaison
"We really value the strategic insight that GCN provides and they have become a true thought partner in London. Their work has created a model for how we launch our initiative in new markets, and we are thrilled to be collaborating with them.”
- Kate Roberts, Co-Founder & Director, Maverick Collective (2013-2019)